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The practice is discussed and a source given here. A full answer would seem to be a combination of the first answer given there from the book Taamei Haminhagim (why the tefillin at that point - because of the acronyms for sustenance created by the words of Ashrei and our associating sustenance with performance of mitzvot) and the second, in the name of Rabbi Rakowski, which mentions kissing them as a way to ensure one never forgets about them.
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