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Our community is small.  More than "people in general", I think we need to reach people who want to *help us build* this community.  People who, beyond looking for answers to specific questions, want to engage in Q&A and knowledge-sharing for its own sake -- or, as we say, for the sake of heaven.

I don't know how to construct a short, enticing message along those lines; maybe you do?  It seems like we could use Pesach as a jumping-off point -- the seder is *all about* asking and answering questions, after all.  Can we target some ads focused on community-building to run soon after Pesach?  "Have more questions after the seder?  You're not alone!"  Something along those lines.

That's the content half; the other half is where to run them.  One idea is to sponsor some days of learning at Sefaria; they don't run conventional ads, but they do allow a dedication -- maybe we can come up with something short and fitting.  In the realm of more conventional ads, what suggestions do people have?  We're looking for people in the Jewish community who enjoy Q&A-style learning, not just at advanced levels, who use the Internet.